About Us

Naveed Ahmed

Managing Director

Meet Naveed Ahmed, a distinguished leader in media and ad operations with 10+ years of experience. His diverse background spans Agencies, Publishers, Video, Mobile, and Programmatic landscapes, providing a unique industry perspective. Having worked with prominent organisations like News International, the Guardian, Google, Naveed's expertise stands unmatched.

As Sherwood T Group's Managing Director, Naveed's strategic acumen and proven track record have driven the company to new heights of profitability and exceptional service. Under his visionary guidance, Sherwood T Group has optimised, grown, and evolved, setting new benchmarks in the transport industry.

Naveed's commitment to efficiency and professionalism has cultivated an environment of exceptional service and customer loyalty, surpassing revenue goals and ensuring Sherwood T Group's position as a leading force in the transport sector. His dedication to making a meaningful impact in the lives of individuals with special needs continues to fuel his passion and commitment to the SEN Transport industry.

Sofia Ahmed

Founder & Director

Sofia Bushra Ahmed is the Founder and Director of Sherwood T Group, bringing over two decades of experience in the transport industry.

Having worked in the industry since 2000, Sofia has built her career around providing reliable, accessible transport services. Her experience spans passenger transport and the development of businesses serving communities across London.

At Sherwood T Group, Sofia's vision is centred on ensuring that children and young people with special educational needs and disabilities have access to safe, dependable and compassionate transport. She believes that every journey plays an important role in helping passengers access education, independence and opportunity.

Her longstanding involvement in the transport sector continues to shape Sherwood T Group's commitment to putting passenger welfare, reliability and care at the heart of its services.

Nour Hamid 

Head of SEN Operations

Nour Hamid is a highly experienced and dedicated SEN Transport Manager at Sherwood T Group. With a rich academic background in Biomedical Science and Neuropsychology, Nour's expertise has been instrumental in driving the success of our transport operations.

As a senior team member, Nour's adeptness in securing contracts, ensuring compliance, and nurturing strong relationships with clients and stakeholders has proven invaluable to our organisation. Her compassionate leadership and unwavering dedication to delivering exceptional transport services for individuals with special needs define our journey of excellence at Sherwood T Group.

Beyond her professional achievements, Nour finds immense fulfilment in making a positive impact on the lives of those she serves. 

Nour's exceptional skills and compassionate approach align seamlessly with our vision, making her a driving force behind our mission of excellence in transport services.

Faheem Nasir

Business Consultant & Fractional Head of Marketing

Faheem Nasir ACIM is a Chartered Marketer and the founder of FN&Co, a London marketing consultancy. Since 2023 he has worked with Sherwood as a business consultant and fractional Head of Marketing. He built the systems behind how we recruit drivers and passenger assistants: our website, HubSpot CRM, automated applications and digital contracts. He also led our Logistics UK Awards 2026 entries, which saw Sherwood shortlisted for Public Services Operator of the Year.

Before FN&Co, Faheem built the marketing function at AI startup Logically from the ground up to a team of eight, from pre-seed to Series A. Before that, he ran social campaigns for UK government departments at Zinc Network. Find out more at faheemnasir.com.

Rachel Farrow

Transport Fleet Specialist

Rachel Farrow, a highly dedicated Transport Specialist, boasts four years of valuable industry experience, having excelled in significant roles at esteemed companies like Sainsbury's, Iceland, Brunswick, and Victory Dental Lab.

At the core of Rachel's expertise lies strategic fleet management, where her insights have optimized logistics and facilitated efficient operations, making a substantial contribution to her previous organizations. Her unwavering commitment to delivering exceptional customer experiences has earned her recognition and praise within the industry.

Beyond her professional achievements, Rachel cherishes quality family time and actively contributes to her community through volunteering, reflecting her caring and compassionate nature. Her passion for making a positive impact extends beyond her work, making her a true asset to any team and a beacon of dedication and care in both her personal and professional life. Driven by her desire to create meaningful change, Rachel joined Sherwood T Group, where she continues to make a positive difference in the lives of individuals with special needs through her outstanding work in the transport industry.

M. Luqman

Transport Data Analyst

Muhammad Luqman, the dynamic Transport Data Analyst, brings a wealth of expertise to Sherwood T Group. With a Master's in Data Science and a Bachelor's in Computer Science, he excels in web development using .NET and Angular Frameworks, delivering top-notch projects like CRM, ECM, and fintech apps.

At Sherwood T Group, Muhammad's ingenuity is put to work as he digitalises transport operations and harnesses machine learning and artificial intelligence to extract valuable insights from route data. His strategic contributions have optimised and elevated the company's daily operations, propelling Sherwood T Group to new heights.

Beyond his coding prowess, Muhammad finds joy in outdoor sports and avidly keeps up with the latest tech trends through extensive reading. His passion for technology and dedication to making a meaningful impact motivated him to join Sherwood T Group, where he actively contributes to revolutionising the transport industry and creating positive change for individuals with special needs.

Umar Mannan

Transport Coordinator

Umar is responsible for the day-to-day coordination of routes, driver communication and council liaison at Sherwood T Group.

He oversees allocations, documentation and operational updates, ensuring information is accurate, organised and communicated clearly. His structured approach and attention to detail help maintain compliance standards and smooth service delivery across all routes.

With a background in legal studies, Umar developed strong analytical skills and the ability to manage complex information with precision. He is experienced in handling sensitive data confidentially and working effectively under time pressure.

Umar brings a calm, methodical approach to operational challenges and is focused on maintaining reliable communication with councils while supporting drivers and passenger assistants to deliver a consistent service.